Scraps
Scraps is an advanced analytical technology that holds tools for improving brand performance with a significant focus on detailed analysis and visualization of product data to achieve and exceed the goals and KBIs crucial for sales growth.
Introduction
Amid all challenges and threats confronting online retail companies, analyzing brand equity and directing shelf-space strategies are critical activities. Scraps was developed by Idealogic to track and analyze the product data. It is constructed with a view to accommodating the ever-evolving needs of retailers and brands to provide accurate information collected from multiple sources in simple and comprehensible visual formats that can be used to make critical decisions and map out the right strategies in order to achieve and even surpass set targets.
Business Challenges
The design and development of Scraps was informed by the assessment of the needs of retail analytics field.
Comprehensive Data Gathering
The platform was designed to collect timely and relevant information about retailers online, and about its products and sales promotions.
Data Visualization
One of the requirements was to input large quantities of information and at the same time make it possible for viewers from different academic levels to comprehend.
Campaign Efficiency Tracking
Another important precondition was the capacity to track the efficiency of advertisement campaigns in relation to definite products.
Platform Appeal
It was crucial to make new retailers follow the rules to develop the infrastructure and create a base of users who would want to switch to such services in the future.
Product Identification and Quality Control
Product tracking and the ability to keep an eye on each product individually together with ensuring that all representations were of good quality were important for maintaining standards.
Solutions
To overcome these problems, Idealogic put into place several measures as follows.
Automated Data Collection
In order to acquire fresh data our team created automated parsers and scraping modules for the constant flow of gaining information from different Internet sources.
User-Friendly Design
This true for many iterations, we designed a nice looking, yet highly expandable platform with dashboards which are easy to customize, which means that it is easy for our clients to adapt the interface of the product to their particular needs.
Simplified Onboarding
Idealogic designed a very strategic new client on-boarding program for new corporate clients that helped refine the utility and user interface of the platform while simplifying its adoption.
Advanced Mapping Algorithm
We introduced a mapping probability algorithm so that probability of product duplication is avoided and that is good in portraying a correct representation.
Visual Campaign Analysis
Embedding tools for the visualization of the promotive campaigns, including banners and conditions, our developers made it possible for users to evaluate the effectiveness of these campaigns.
Comprehensive Analytic Tools
Hiring and professional development:
We put in place sound analytical models that enabled benchmarking of ‘product representations’ against set standards of analysis and hence provide a wealth check on brand performance.
Performance Forecasting
Scraps also has analytics where it offers forecasts, and performance statistics that users can use in their decision making process.
Result
The combinatorial relationships between Idealogic and the Scraps team have produced some tangible results. The market actors such as retailers and brands enjoy better incentives derived from the awareness of their products throughout the multiple selling platforms in order to make necessary changes to maximize sales. Promotional campaigns’ persuasiveness can be measured in real-time and fine-tuned for the better ROI in the future. On the one hand, thanks to its good looks and simplicity of use, Scraps was able to attract all sorts of new retailers with a huge number of them switching over to their product, thereby increasing its market control. The platform insists on product identification and quality assurance which have enhanced the quality of products listed and displayed online for sale in the market.
Conclusion
Idealogic has helped Scraps out to become an indispensible asset in the armoury of online retailers and brands. Through providing users with a combination of catalogue search and data analysis and visualisation Scraps enables people to gain insights, take control of their marketing, and thus are able to deliver improved sales performance. This particular case can be used to illustrate how Idealogic meets the highly complicated market needs and focuses on the software development services mainly for the startups and companies operating in the fintech and retail sectors.
Our Techstack
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